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05 February 2009


THINK OVER THAT NON-CHALANT SPENDING SPREE..!


Ours is still an imperfect world”. It is imperfect in many ways, few we know and we don’t wish to know & few we are still on our way to discovering. An article of 500 words cannot find a solution to the phrase. But there can still be a few, worth mentioning. We are highly superstitious and when I say this I am not really talking about those usual superstitions only, the ones that we had been hearing for quite a few ages now like, a black cat crossing the street before you, thereby making things for you almost equal to a Governments’ law(in mind) to stop then and there. This might be funny but it closely needs a revamp. Everything in this world is changing so is the case with a superstition of its kind. This time its marketing and the word can better be coined into disbelief and ignorance (and this time the ‘kind’ does not alter). "Promises are meant to be broken” seems to be a favorite with the marketers from quite a long time now.
I knew a mother who made it a point to provide each “essential” dosage of a syrup to her son because the syrup promised to “increase your will power, boost up and bolster your confidence (if by chance it has gone low) and provide all the necessary ingredients” for you to fetch marks in the examination. Though I don’t see a harm in trying something new which can make your study appear more palatable or pleasant than ever before with even more grasping power(even in case of lessons that you might not need for your examination this time). Its magical and its authentic… ONLY IF IT WORKS, meaning only if it produces the most awaited & the most ‘desired result’. Moving from studies to eating, me and my brother are fond of this scrumptious thing called MAGGI. The packet’s copy-writing promises you only 2 minutes but when did you actually take less than 4 minutes to get out of the kitchen with the fully prepared pastime dish in your eating bowl at your service???? well, I don’t intend to make such assumptions to try and bring down their market. At times I am fascinated by an offer for a product at my service but then I am bogged down with the “conditions apply”(that I cannot follow or I may not be interested in) that make it a Herculean task thereafter because I had already anticipated myself as the most coveted owner of that product. It is equal to lighting a bonfire for a man who is feeling cold and then extinguishing the fire by emptying a water bottle at it, after realizing that he was thirsty too..! But in few cases the customers/consumers or rather the ‘viewers’ get much more than what they might have asked for. For example- the recapitulation of the untoward episodes of the branded reality shows 24*7 at your service when you actually wish to see ‘something else’. You then feel like boycotting the television for the time being and retire to your bed to take a deep nap in a hope that it would mitigate the after effect of the torture on you. But the effect is not ethereal enough to wither away that easily..

6 comments:

Aadish said...

nice 1 shruti....actually we indians hav a mentality of believing what we hear or see....and nt using our mind to think what is right...and this needs to change soon...we need 2 hav a mor rational approach 2 situations rather dan run by sheer emotions..:)

my unbridled passion said...

thanks Aadish :)
we certainly have a few good points in our system but the drawbacks surely pull us down to a level from which we feel we need to restart.

maghesh said...

hii
ap points achche uthaati ho
and u also have d ability to present them in a sophisticated manner...bas kahi-2 pe poora write-up thoda unconnected sa laga..

i think that may be bcuz these r d things u felt in life as individual incidents..and then thought to put them together in a blog..but nicely written!

Adwait Khandwal said...

hii
ap points achche uthaati ho
and u also have d ability to present them in a sophisticated manner...bas kahi-2 pe poora write-up thoda unconnected sa laga..

i think that may be bcuz these r d things u felt in life as individual incidents..and then thought to put them together in a blog..but nicely written!

Adwait Khandwal said...

and by d way, pyaas lagne par bonfire pe kaun paani daalta h! :D

Niket said...

Good one but certainly u needed more reasoning to the issue u raised...nobody is perfect,hw cn u expect dis world to be....
Keep up d good work..
All D best...